Introduction 

In today's technological era, businesses in the financial sector are increasingly recognizing the importance of offering convenient and comprehensive services to their customers. One Non-Banking Financial Company (NBFC) encountered a common challenge: their services were scattered across multiple applications, to make it convenient for customers to access everything they needed in one place. Recognizing the need for a unified solution, the NBFC sought the expertise of Splenta Systems, a digital transformation and app modernization company. 

Splenta Systems understood the NBFC's challenge and set out to develop a super app tailored to consolidate all the scattered services into a single, user-friendly platform. This super app aimed to simplify the customer experience and give the NBFC a competitive edge in the market. By bringing together various financial services under one roof, Splenta Systems enabled the NBFC to provide a seamless and convenient experience for its customers, enhancing customer satisfaction and loyalty. 
 
Challenges Faced by the Organization 

The NBFC was used to handling multiple apps, each serving a specific financial service like health insurance, loans, and mutual funds. However, as customer expectations shifted towards smoother digital experiences, the NBFC realized the importance of bringing these services together into one platform. They envisioned a comprehensive digital solution where users could easily access everything from tax information to credit scores and loan services within a single app. 

However, the transition presented significant technical hurdles. The NBFC faced difficulties in merging two separate code bases – one for web and one for mobile. While the web platform had an adaptable code base, it struggled to seamlessly connect with the mobile app, leading to overlapping features and interface problems. From the user's perspective, switching between multiple apps for different financial needs was burdensome and took away from the overall user experience. The NBFC aimed to address this challenge by simplifying the user journey and ensuring that customers could effortlessly access all services within a unified app interface. 
 
Solution Provided by Splenta 

Splenta Systems implemented a comprehensive solution focused on consolidating the NBFC's services into a cohesive super app. Leveraging Flutter, a cross-platform development framework, Splenta ensured a seamless user experience across both web and mobile interfaces. By adopting a unified code base, they streamlined development efforts and reduced the need for multiple development teams, resulting in significant cost savings for the organization. Moreover, Splenta orchestrated the migration of the NBFC's infrastructure from AWS to Google Cloud Platform (GCP) to enhance scalability and performance. 

On the backend, Splenta integrated various third-party APIs to enable essential functionalities such as credit assessment, personal loans, and Know Your Customer (KYC) verification. Through the utilization of advanced technologies like JavaScript SDKs and AI-powered verification tools, Splenta facilitated swift and secure processing of customer data. Additionally, features such as Assured Savings Plan purchase journeys, resume journeys, and product suitability assessments were seamlessly incorporated to enrich the user experience. 

Furthermore, Splenta's solution included the implementation of several key features to enhance the app's functionality and usability. These features encompassed a wide range of services, including the incorporation of SD-case for assessing the credibility of business loans, integration of ABFL APIs for personal loan generation, and the development of C-KYC functionality using JavaScript SDKs. Data retrieval from Equifax and civil sources, as well as PAN verification through Singzy, were also integrated to enhance the app's capabilities. 

 To enhance marketing efforts and improve user engagement, Splenta also integrated Mark-Tech integration into the super app. This feature allowed the NBFC to effectively leverage marketing technologies to target and engage users, driving user acquisition and retention strategies. 

With a focus on enhancing user engagement and satisfaction, Splenta incorporated additional features such as LOS and LMS, enabled users to track their spend analysis, investments, taxes, and insurance. Moreover, features like Assured Savings Plan buy journey, Get Help (including request call back and co-browsing functionalities), and Content Management System integration were seamlessly integrated into the app to further enrich the user experience. 

Testimonial 

"Implementing Splenta's super app solution has transformed our company by enhancing customer satisfaction and significantly boosting our growth. The seamless integration and personalized user experience have increased engagement and loyalty, thanks to Splenta's expertise and commitment to excellence." 

Future Scope 

Looking ahead, the super app holds immense potential for further innovation and expansion. Splenta remains dedicated to continually enhancing the app's functionalities and incorporating emerging technologies to stay ahead of evolving customer needs. With a target of reaching one million downloads, the NBFC anticipates continued growth and success in the digital realm. Additionally, as market trends and customer preferences evolve, Splenta will continue to collaborate closely with the NBFC to identify new opportunities for improvement and innovation. By staying proactive and responsive to market dynamics, both Splenta and the NBFC aim to solidify their position as industry leaders in delivering cutting-edge financial solutions. 

Conclusion 

In conclusion, the collaboration between Splenta Systems and the NBFC epitomizes the transformative impact of super app development on revolutionizing customer experience and gaining a competitive advantage in the financial sector. By consolidating services, streamlining operations, and prioritizing user-centric design, the super app not only addresses the immediate needs of customers but also sets the stage for sustained growth and innovation in the digital landscape. With a steadfast commitment to excellence and a shared vision for delivering exceptional value to customers, Splenta and the NBFC are poised for continued success in navigating the ever-changing landscape of the digital economy.